Collaborations have always been a firm fixture within the sneaker scene, but over the past couple of years, it’s seemed that just about every other release has become a joint project. For some, that’s an exciting thing. Originally the whole point of collaboration was to help leverage each brand’s existing audience, but as these joint projects have become more and more unattainable (we’re looking at you, Dior and Jordan) some audiences are beginning to feel less enamoured with the process. Couple this with the fact that for every unattainable release, a brand will drop a number of low-effort pairs in an attempt to make up for things, and it's easy to come up with the conclusion that collaborations have lost their charm.
But that doesn’t have to be the case. In fact, going into 2023, it’s actually served as motivation for brands to work that little bit harder. This year, expect to see much more effort go into partnerships, whether that’s by working with more community-led brands or organisations, to picking off-the-radar partners, with successful long-standing arrangements and hyped drops thrown in for good measure. This is shaping up to be an exciting year, so take a look at the drops we’re looking forward to most so far…