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2020 was a mystery; let’s be real, no one knew what the f*ck was going on, but one thing’s for sure: it was the year of the Jordan 1 Mid. A sneaker with an undeserved bad rep, the Mid landed in the form of the Jordan 1 Milan, Jordan 1 Pink Quartz and, of course, the Smoke Grey. Younger sister to Michael Jordan’s iconic Jordan 1 high-top, the Mid silhouette sits just millimetres below the ankle, showing off more sock and offering wearers a modern take on the retro design. This year, the collar is lower and the hype is higher as the Jordan 1 Low prepares to take its place on the throne as 2021’s must-have style.
So far this year, we’ve seen restock after restock of the Jordan 1 Low Gym Red proving that MJ’s ‘Banned’ colourway isn’t going out of style any time soon. The triple-white AJ1 Low refuses to stay in stock for longer than two minutes and the Jordan 1 Low ‘Canyon Rust’ proves that there’s no such thing as too much colour. Jordan Brand has some treats in the pipework for Easter, too, with the Jordan 1 Low ‘Arctic Punch’ donning one of the cutest pink-and-purple colourways we’ve seen since the pastel AF1 Shadow.
2020 set a precedent for future styles with the success of the Dior x Jordan 1 Low. A sneaker that seriously shook up the industry, this shoe made it clear that AJ1 Lows can deliver as much styling power as the original Jordan High. Offering fans more styling options and setting aside the sneaker industry’s thoughts on any Jordan that falls below the ankle, the low isn’t here to play this year, with the Jordan 1 Low ‘Chinese New Year’ set to command attention when it launches at the end of Feb.
Designed in a similar style to the second sneaker of the moment – the Nike Dunk – the Jordan 1 Low epitomises summer styling. Made to show off your very best Swoosh socks, the low-top design delivers an effortless skater style that looks instantly at-home on the streets, at festivals and at rooftop bars. With less space available, you’d think branding would take a back seat, but Nike spares no expense and ensures Jordan’s legendary Jumpman and Wings logo make an appearance, with Nike’s Swoosh taking pride of place on the medial and lateral sides. Perfect for pairing with jeans and a cropped tee when the sun’s got its hat on, unbeatable comfort comes courtesy of the Air unit built into the shoe’s sole.
Rumours have been swirling of a Travis Scott x Jordan 1 Low UNC landing this year. Graced with Scott’s signature reversed Swoosh and painted in varying shades of blue, if TS adds his signature flair to a sneaker, you just know it’s going to be an instant hit with the fans. So, ladies, this year, keep your eyes peeled for all the best upcoming AJ1 Lows via The Sole Supplier, because you’ll want to be spotted in a pair of these retro kicks this summer. Trust us.
Oh, and if you want to know how the Jordan 1 fits, you can check out our definitive Jordan 1 size guide here.
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