thisisneverthat x New Balance 550 Lavender

Korean contemporary fashion brand thisisneverthat resumes its productive partnership with New Balance with a trio of NB 550 colourways. After collaborating on the NB 2002R, 1906R, and NB 860v2, the Seoul-based streetwear label shifts towards the ‘80s marquee basketball shoe from New Balance. The thisisneverthat x New Balance 550 “Pink” exudes a luxe makeover constructed in a canvas base.

While previous thisisneverthat x New Balance collabs arrived in vintage and signature greyscale styles, this NB 550 trifecta deviates from the old-school aesthetics, incorporating tonal colourways with canvas uppers and black rubber soles. This rendition boasts a pink canvas base highlighting the black embroidered 550 branding on the forefoot and cracked leather “N” logos on the sides. Co-branded thisisneverthat and New Balance labels adorn the tongue, while an embroidered NB branding sits on the heel panel. The black cupsole completes this premium collaboration.

Find out how to get your hands on the thisisneverthat x New Balance 550 “Lavender” by keeping it locked to The Sole Supplier!

For sizing information check out our New Balance 550 size guide.