INSIDE TAG x PUMA Mostro UR Communication Warm White

The INSIDE TAG x PUMA Mostro UR Communication "Warm White" is a big win for the archivist and curator. Inspired by George Roy Roberts’ own Sony Ericsson Walkman W810i — a phone from the infrared days of sharing music — this special release translates Roberts' own recollections of the early 2000s, an era which saw the Mostro earn its cult status.

INSIDE TAG’s founder, George Roy Roberts, refers to the UR Mostro as a true 'Unicorn' — a rare gem in sneaker culture that was exceptionally hard to find. The 'UR' prefix itself comes from the German term for 'original' or 'point of beginning,' making this collaboration not just a rework but a respectful nod to where it all started.

The sleek white leather upper is accented with light straw and vibrant orange details, with pre-aged TPU portions on the heal and midfoot that call on the owner's memories of his trusty Sony Ericsson. Much like the archival Mostros within the INSIDE TAG archive, the "Warm White" iteration appears as though it has gracefully tucked away all this time, giving you an unboxing experiences that seems years in the making.

Dropping early via the IT website on the 28th of March, followed by a UK launch on the 29th at retailers such as END. be sure to set up a release reminder as quanitites are expected to be limited. Find out where you can buy the INSIDE TAG x PUMA Mostro UR Communication "Warm White" by keeping it locked to The Sole Supplier!