Rich Paul x New Balance 550 Forever Yours

As one of the most prominent sports agents in recent years, Rich Paul continues to deliver massive contracts for his clients amidst the NBA free agency period. Beyond basketball, the Klutch Sports founder collaborates with New Balance for his second collaboration featuring the NB 550. This Rich Paul x New Balance 550 “Forever Yours” exudes elegance fitting for a Valentine’s Day release with a pastel lilac tone accented with burgundy on the outlines.

Rich Paul debuted his New Balance 550 collaboration in 2021 - but it was just a glimpse of many things to come. In early 2023, New Balance co-authored Paul’s Klutch Athletics sportswear brand, expanding the Boston-based brand’s roster with athlete-focused collections. This second New Balance 550 collaboration honours Rich Paul’s loved ones with exquisite details featuring a light lavender suede construction with a nubuck vamp and mesh collar. Burgundy accents adorn the outlines on the N logo and the co-branded labels on the tongue with floral embroidery. RP initials with a flower symbol emblazon the heel on the right pair, while classic NB branding resides on the other. A unique shoe box donning more Rich Paul branding wraps up this collaborative NB 550 colourway.

Find out how to get your hands on the Rich Paul x New Balance 550 “Forever Yours” by keeping it locked to The Sole Supplier!

For sizing information check out our New Balance 550 size guide.