Reebok Daytona DMX

Making its debut in the year 2000, the Reebok Daytona DMX pushed the brand to the forefront of the new wave of shoe tech. Inspired by the demand for fresh ideas, futuristic styles and multi-functional products, The Daytona’s unique, unexpected silhouette ticked every box for sneakerheads.

Offering comfort and support courtesy of an expertly developed DMX foam sole, the streamlined, abstract shape of the shoe instantly differentiates it from other sportswear on the market and secures its place in the sneaker hall of fame. Bridging the gap between fashion and function, the technology built into the shoe makes it perfect for sports while the special aesthetic makes it strong enough for the front row.

Previously released in every colourway from the pared-back monochrome and grey to high-voltage pinks, purples and blues, the Daytona is unparalleled each and every time its released. Boasting collaborations with the likes of VAINL ARCHIVE and MISBHV – the reign of the Reebok Daytona DMX is still going strong.