PUMA

Founded by Rudolf Dassler in 1948, its creation set of one of the biggest sibling rivalries in the history of business. The brother of adidas founder, Adolf, this new company was focused on creating the best football/sportswear on the market.

80 years on and PUMA are still knocking it out of the park, with amazing silhouettes and innovations that no other brand is doing.

PUMA are doing a great job releasing brand new silhouettes, such as the Thunder Spectra, alongside timeless classics like the PUMA Suede. Because of these consistent releases, the brand has seen a resurgence in popularity and truly cemented their position one of the biggest sportswear brands in the world.

One of the brand's most popular models is the RS-X. Taking the original PUMA RS from the '80s and rebooting it for a modern audience, the silhouette is now one of PUMA's most successful trainers.

Of course, PUMA has also worked with a number of high-profile brands which has ensured they stay relevant in the increasingly hyped sneaker game.

A 2020 collab with Chinatown Market saw PUMA release the PUMA Future Rider, making use of luxe materials to elevate the running silhouette.

PUMA has also worked with brands such as Rhude and Alexander McQueen, making statements within the fashion industry as well as in sportswear.

Shop all of the latest and best releases from the German powerhouse above and make sure to keep locked into The Sole Supplier for all the latest news on upcoming PUMA release dates and drops.