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Nike Just Launched Footwear to Hack Your Brain

Nike Is Launching Footwear to Hack Your Brain

Nike reveals a completely different kind of athletic footwear, one that moves the battleground from the track to the brain. This is not about marginal gains in ...
nike air max 90 infrared 2026 heel shots close up and far away professionally lit

Is the Nike Air Max 90 Infrared 2026 Already a Flop?

Let’s be honest. When rumours of the Air Max 90 “Infrared” 2026 started swirling, we all hoped for another true-to-form classic like the 2020 gem. ...
Which City Just Got the Best Air Max 95 of the Decade? (Hint: It’s Not London)

Which City Just Got the Best Air Max 95 of the Decade? (Hint: It’s Not London)

Article Updated 22nd December 2025: Thought it was game over? The UNDEFEATED x Nike Air Max 95 'La Brea' is now scheduled to release globally later this week. ...
7 Sneakers You’ll Definitely See All Over Your Feed This January
7 Sneakers You’ll Definitely See All Over Your Feed This January

Forget the dry January resolutions; the only thing we’re giving up this month is space in our wardrobes. We’ve seen some heavy hitters lately, and the next few ...

7 months ago · Noumán Khalid

Why is Nike Releasing a LEGO Air Max 95 “Neon”?
Why is Nike Releasing a LEGO Air Max 95 “Neon”?

Remember when all we wanted was a fresh pair of 110s and a packet of Fruit Winders? I’m almost in my thirties and I still feel that way. Some things never chang...

7 months ago · Hamish Craig

Why Collectors Are Excited For January’s adidas ZX 8000 Drops
Why Collectors Are Excited For January’s adidas ZX 8000 Drops

Remember the ZX Flux craze in 2013? Remember that each ZX "Aqua" retro ends up selling out? Every time the adidas' ZX Series turns up on shelves, its leaves ano...

7 months ago · Hamish Craig

The Sole Supplier's Sneakers Of The Year List 2025
The Sole Supplier's Sneakers Of The Year List 2025

What is your sneaker of the year? For many sneakerheads that is the only answer that matters. It tells you about a person’s style, interests and how long they h...

8 months ago · Hamish Craig

Hartcopy Just Ditched the Three Stripes for Polka Dots!
Hartcopy Just Ditched the Three Stripes for Polka Dots!

The sneaker world's path from a moodboard account to a bona fide brand partner is well trodden ground. Now, the ‘digital to print to digital’ heavy hitter, Hart...

8 months ago · Noumán Khalid

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