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Since 2013, adidas has surged in popularity and continued to win over footwear fans with its great selection of releases. Established in 1949 as a footwear brand catered to athletes, the 3-Stripes would dominate the football and sporting markets in the following decades. However, signing a $1.6 million dollar deal with Hip-Hop group Run DMC in the late ‘80s was the first of its kind and a move that would change the footwear industry forever.

Run the tape forward to 2023 and adidas’ roster of artists, creatives and even gaming royalty has secured its place as one of the top footwear brands. Of course, all these characters would be lost without the huge archive and body of design to pull from. In Herzogenaurach Germany where its Headquarters is based, lies an extensive history that not only inspires future collaborators, but the brand’s future direction.

With the maximalist shoe trend of the dad shoes and stacked midsoles slowly wearing away, the simple heritage silhouette has become more appealing. The Samba, Gazelle and Campus have all shot up in demand as people want that clean vintage aesthetic to form their outfits around. Plus, with great storytelling from Pharrell channelling his design genius through Humanrace collaborations, Wales Bonner delivering tasteful updates on 3-Stripe classics or even Costa Rican artist Bad Bunny serving up the Forum in his new chunky tooling, there’s no shortage of options to pick from!

If you’re a runner looking for a new pair of Ultra Boost to clock those miles in, a footy fan trying to take a peek at what the latest Spezial collection has to offer or just trying to get a hold of whatever pair of 3-Stripes your favourite influencer was spotted wearing, we at The Sole Supplier has got you covered!