adidas Y-3

Being such a long-standing collab, this partnership was incredible to see. Before Sacai x Nike or Louis Vuitton x Supreme, back in 2002 high-fashion and sportswear were world's apart. Yamamoto noticed his clothing was not being worn on the streets and approached adidas after noticing their popularity in Japan.

Producing more accessible trainers and garments, adidas' Y-3 became a new entry point for younger people into the world of high-fashion. Although Yamamoto's own designs may be too bold for people to wear everyday, with Y-3 he strikes a perfect balance between fashion, sportswear and wearability.

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