Nike Air Max 1

Despite initial resistance, its visible tech and svelte build looked lightyears beyond the chunky ‘80s running trainers of the time. The signature “Sport Red” colourway made an instant impact, while today the Air Max 1 persists as a streetwear icon thanks to retros like Atmos’ “Elephant” and Parra’s “Amsterdam”.

Through pioneering advances year after year, Hatfield’s design still feels fresh decades later.